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Consumer Products – CPG
This industry has been in a digital transformation for the past 10 years and has seen the incredible growth of multi-channel demand; with so many competitors in the same space, the battle for market share is only getting harsher.
Niche competitors and big retail stores, leveraging how close they can get to the consumer, put the CPG players in a very tight place, stretching their market reach and under constant pressure to meet consumer expectations.
One of the CPG industry best allies could be the use of advanced analytics to transform their internal data, combine it with market information and create insights that help them recognize consumer behaviors and expectations and also generate efficiency improvements to their operation.
The combination of internal data with clients and partners information has a unique power to create knowledge about the business, consumer needs and competitors strategies and moves. There is endless value in doing that, but only a few companies are prepared to actually capture value from data.
Niche competitors and big retail stores, leveraging how close they can get to the consumer, put the CPG players in a very tight place, stretching their market reach and under constant pressure to meet consumer expectations.
One of the CPG industry best allies could be the use of advanced analytics to transform their internal data, combine it with market information and create insights that help them recognize consumer behaviors and expectations and also generate efficiency improvements to their operation.
The combination of internal data with clients and partners information has a unique power to create knowledge about the business, consumer needs and competitors strategies and moves. There is endless value in doing that, but only a few companies are prepared to actually capture value from data.
DHAUZ can help
Business challenges are found everywhere in the value chain for this industry and DHAUZ has a team of professionals that knows how to combine analytics, technology and extensive CPG knowledge to support you with:
Demand Generation
- Marketing and campaigns ROI projections that enhance impact on sales and optimize promotional investments
- Unrestricted demand forecast that incorporates variables such as pricing, market competitors and sales force sensibility and inputs, which supports the IBP/S&OP process more accurately
- Assortment optimization for specific channels for maximum sell-out and better brand positioningsortimento em canais específicos para potencializar sell-out e posicionamento
- Client segmentation to support multi-segment marketing campaign and decisions such as pricing, added services, credit conditions and many others
- Customer behavior and data driven client experience journey
Demand Fulfillment
- Production plan and distribution plan defined under an analytics based IBP/S&OP, which has decisions supported by P&L evaluation line by line and with financial impacts drill-down capabilities
- Production and network fulfillment schedules
- For the food industry, shelf-life management and full visibility can be achieved with intelligent modeling and AI to mimic commercial conditions for the sales windows (green / yellow / red)
- Credit risk and fraud prevention models
Where can you get the most impact?
Demand Generation
1. Learn client needs
2. Understand demand drivers
3. Pricing and CTRM
4. Marketing and Sales Execution
Supply Chain & Operations
1. Understand productivity drivers
2. Intelligent planning
3. Optimize manufacturing and operations
4. Distribution speed and resilience
NPS & Business Outcomes
1. Net Promoter Score (NPS)
2. Environmental Goals
3. Top Line
4. Bottom Line
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