Understand how cultural transformation is key to a truly data-driven journey and its impact on company results. Organizations seeking competitive advantage understand that data is a strategic asset, so they adopt a data-driven culture. Within this scenario, artificial intelligence plays a fundamental role and is transforming business in virtually every market segment. The technologies that…
Understand the differences between Next Best Action (NBA) and Next Best Offer (NBO), how these personalized strategies leverage CRM, and how to apply them to improve the customer experience and maximize conversions. One of the 2025 customer experience trends , personalization is key to winning and retaining customers. To achieve this, companies are increasingly seeking…
Using AI and a data-driven approach, MMM is applied by companies to optimize investments and increase returns more efficiently. Marketing Mix Modeling (MMM) is a methodology that uses historical sales and marketing investment data to assess the impact of different communication channels and strategies on a company’s performance. It enables companies to understand how marketing…
Predictive NPS goes beyond traditional customer experience metrics by also measuring the satisfaction of people who don’t respond to surveys. If you’ve ever conducted online surveys to measure customer satisfaction, you’ve likely heard of the Net Promoter Score (NPS). If you haven’t, it’s essential that you start using this powerful metric. The Net Promoter Score,…
Companies that adopt data analysis are able to capture more qualified contacts with a greater likelihood of conversion. Attracting customers interested in products or services is the core of every company’s marketing strategy , right? To achieve this goal, various techniques are used that adapt to the needs of each business, aiming to implement effective…
The success of machine learning projects depends primarily on the three initial phases of implementation: understanding the problem, defining objectives, and preparing the data. These first three steps consume approximately 80% of the total project time. After defining the business requirements, the process advances to the modeling phase and application of the most appropriate machine…
The rapid advancement of artificial intelligence we are witnessing brings with it security, ethical and social issues , which highlight the need for regulation to ensure responsible use of technology. In November 2023, we were just learning about ChatGPT and generative AI. Today, we’re already seeing companies launching new products based on AI-processed data, like…
O Hospital Israelita Albert Einstein projetou, em parceria com a dhauz, um novo centro com alto desempenho operacional.
Black Pride Day invites us to reflect on the importance of the Black community in Brazil, but also on the complex relationship between technology and racial issues. As an innovation that is increasingly impacting our lives, artificial intelligence (AI) has been reflecting biases rooted in the algorithms that drive it. In 2019, a study conducted…
Since January 2022, dhauz has maintained a strategic partnership with the Federal University of Paraíba (UFPB), strengthening the connection and exchange of experiences with students primarily from the fields of Computer Science, Data Science, Production Engineering, and Statistics. The initiative is led by partner Matheus Silva, alongside UFPB professor Anand Subramanian — who have academic…
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